Loan Officer Sales Training 5/13/24: Marketing Yourself as a Loan Officer

In this episode of "Loan Officers Sales Training," we delve into the crucial aspect of marketing yourself effectively as a loan officer. With the competitive landscape of the mortgage industry, standing out is paramount, and your personal brand plays a significant role in attracting clients and growing your business.

Join us as we explore actionable strategies and insights to elevate your marketing game. From leveraging social media platforms to building a compelling online presence, we'll uncover practical tips to position yourself as a trusted authority in the mortgage industry.

Discover how to tailor your marketing efforts to target your ideal clients effectively. Whether you're a seasoned loan officer or just starting in the field, this episode equips you with the tools and techniques to amplify your visibility, attract qualified leads, and ultimately boost your success as a loan officer.

Tune in to gain invaluable knowledge and take your marketing efforts to the next level in this competitive landscape.

For more episodes visit:
https://themortgagecalculator.com/Page/Loan-Officer-Sales-Training-Podcast

About The Mortgage Calculator:

The Mortgage Calculator is a licensed Mortgage Lender (NMLS #2377459) that specializes in using technology to enable borrowers to access Conventional, FHA, VA, and USDA Programs, as well as over 5,000 Non-QM mortgage loan programs using alternative income documentation! 

Using The Mortgage Calculator proprietary technology, borrowers can instantly price and quote thousands of mortgage loan programs in just a few clicks. The Mortgage Calculator technology also enables borrowers to instantly complete a full loan application and upload documents to our AI powered software to get qualified in just minutes!

Our team of over 350 licensed Mortgage Loan Originators can assist our customers with Conventional, FHA, VA and USDA mortgages as well as access thousands of mortgage programs using Alternative Income Documentation such as Bank Statement Mortgages, P&L Mortgages, Asset Based Mortgage Programs, No Ratio CDFI Loan Programs, DSCR Investor Mortgages, Commercial Mortgages, Fix and Flip Mortgages and thousands more!

Our Mortgage Loan Originators are trained to be loan consultants to guide borrowers throughout the entire loan process. A licensed Loan Offi

The Mortgage Calculator is a licensed Mortgage Lender (NMLS #2377459) that specializes in using technology to enable borrowers to access Conventional, FHA, VA, and USDA Programs, as well as thousands of Non-QM mortgage loan program variations using alternative income documentation!

Using The Mortgage Calculator proprietary technology, borrowers can instantly price and quote thousands of mortgage loan programs in just a few clicks. The Mortgage Calculator technology also enables borrowers to instantly complete a full loan application and upload documents to our AI powered software to get qualified in just minutes!

Our team of licensed Mortgage Loan Originators can assist our customers with Conventional, FHA, VA and USDA mortgages as well as access thousands of mortgage programs using Alternative Income Documentation such as Bank Statement Mortgages...

Transcript

Restream recording May 13, 2024 • 04:01:00 PM: 2:10

So you know, make sure to think about what it is that you would like to actually, you know, specialize in, right? So, you know, some people are more passionate about investments. Some people are passionate about helping you know, people get into homes, right? Down payment assistance programs. Things like that. So, you know, you want to find what it is that you're passionate about, and that can help your identity, right? So, obviously a look, a feel but also, you know, different sectors and services or locations, right? Maybe you are, you know, A little bit more local working with local realtors and you specialize really in a city and that's fine. But definitely find an identity to brand and then create content accordingly on your social media, right? Keep that in mind that you should definitely, you know, have your social media kind of, you know, matching the entire brand, right? Let me see here. It looks like there's some issues, but me and just on my gear, hopefully that is a little bit better there. Yeah, there we go. Okay. All right. So again, just to go over to if anybody didn't hear, you know, find your identity, right? Find what you want to specialize in, create your content accordingly, attend and sponsor events, obviously try to do in your niche, whether it's you're passionate about investors or, you know, You know, an investment properties or fix and flips or passionate about helping, you know, down payment assistance, borrowers, get into homes, whatever it may be now, when it comes to actually marketing yourself again. Now, this is where we're talking about. Not only are we marketing ourself to new people, but we need. To be easily searched and we need to have validation when people search us, right? So when people search you, they should immediately see all of your different profiles pop up. They should see, you know, nice professional looking profiles on everything. And it should be a validation to them. So this is something that a lot of people don't take serious enough, and we'll talk about it on the next slide as well, as far as I'm going to give you specific instructions to those of you who haven't done it yet. But this is so important because it's not just about getting new people. It's about, you know, getting the validation for the people you're already calling the work you're already doing. So if you're not. You know, doing the proper marketing and branding of yourself, then the calls you're doing are worth less. You're wasting, you know, not wasting all your time, right? But some of your time is being wasted because some of the people are not going to work with you because they need that validation and they didn't see it when they looked you up. So what should you do? Well, you should Google yourself first off. And see what comes up if you have a not very, you know, if you have a common name, then you probably want to put loan officer. You know, after it to see what actually comes up when people would look you up if you have a common name. So, you know, Google yourself, see what comes up. Is that what should be coming up? Is that going to make a client be, you know, happy and feel, you know, just safe with doing business with you. Right. And so regardless of what comes up, you need to create all of your online profiles. We're going to talk about that here in a moment. And you should definitely have a professional headshot because again, these are the things where as you're doing them, you know, they're, they're having a compounding positive effect because of all the calls that you're making and things you're doing are now more valuable. So free loan officer profiles, very important here. Obviously you all need your social media, your Facebook, Instagram, your LinkedIn, all this kind of stuff, right? But there is a article in the knowledge center for those of us at the mortgage calculator called free loan officer profiles. And these are just some of them. There's more on that as well. And you should all have a profile on these sites. When somebody Googles you, it should pop up with your, you know, your mortgage calculator website will pop up for them to apply. That's definitely one of the first things. That's going to pop up and you should also have your social media be popping up. But one of the first thing that's going to pop up, cause it's the first website that's going to always pop up on Google is going to be Zillow, right? And you can create a free loan officer profile on Zillow. So make sure you have a, Make sure you have a nice little blurb about what it is that you do or specialize in, and you should have that on Zillow. They have a free one on LendingTree, Rate Your Lender, Find a Mortgage Broker, Bigger Pockets, Scotsman's Guide. These are all free for you to make. When somebody Googles you, if they see, Instead of, you know, nothing or a couple things or your personal Facebook or something, if they Google you and they're seeing your nice professional headshot, if they see consistency on your, your LinkedIn says you specialize in this, and so does your Zillow and your lending tree. And all this kind of stuff, it's going to make them feel very comfortable doing business with you. It's going to make them want to do business with you because they're going to say, Oh, wow, they're on Zillow and LendingTree. They're on all these official websites. They're out there. They can also get reviewed, right? You want to work with somebody where you're like, Oh, well, they don't want me to give them bad reviews. I know they're on all the different websites and they're obviously out there as a professional. So they're going to take care of me. Because they don't want me to leave them bad reviews. If you look somebody up and they don't have anywhere for you to leave them reviews, you know, it's a little, little scary, right? You don't know what's going to happen, but when they're, when you're public, when you're out there professional on all these different platforms and they Google you and they see a mix between these platforms and your social media that also looks professional, it's all you know, it's all branded in the same light. It's definitely going to make a big difference. So you can jot these down. Also go into the knowledge center. There's a list of these it's free. If you haven't done this. Please do so. I always say this. If you're serious about being a loan officer, I guess this is kind of directed towards the newer people right now. If you're serious about being a loan officer, you need to do this right away. It's going to compound the effectiveness of the work that you're going to be doing. And it's something that needs to be done. If you're not serious enough to take a few minutes to go make free loan officer profiles on all these websites, this is going to be a Tough business for you because this is like the ABC stuff compared to doing loans. Right? So take the time, go set these up. There's an article in the knowledge center for those of us at the mortgage calculator. There's even more. So make sure you go sign up for them. If you haven't again, no excuses. It, these are all free. It takes minutes to set these up. Now marketing and branding tools here just to kind of go over. Obviously business cards are great. Remember those of us at the mortgage calculator on your promotions tab, if you go to my profile and go to promotions. You have your business cards already designed there for you as well as some different brochures and advertisements and stuff like that. Now banners here. So I talked about this on the open house trainings and some of these things. Some of you may have heard me talk about this before. Super important here. I do recommend that if you are a local person that's doing business locally, you invest a couple bucks into a tablecloth, right? A custom tablecloth can be, you know, 50 bucks, something like that. And even a pop up banner can be, you know, 250 bucks or something like that. But the tablecloth for sure, because any events you go to any open house, you go to just having a custom tablecloth with your name on it or logo on it, or Whatever it is separates you apart from everyone else, you know, way worth the 50, especially because you're then take it to hundreds of events, right? The same tablecloth and a pop up banner too, that that makes it even more official. So every single event you go to every open house, and I would also get a little folding table you know, to, to just carry with you. So everywhere you go, you got your folding table, your tablecloth to put over it. And your little pop up banner and your business cards and flyers to set out on the table. Right. And you are just a mobile you know, marketing machine there for, you know, total of what, 50 bucks for a tablecloth and maybe 250 bucks for a banner. 50 bucks for a table or 20 bucks or whatever it is. Right? So we're talking serious, low costs for something that you can carry with you, keeping your car or your trunk at all times easily. And you can just use it over and over again for, you know, 10 years. Right? So super great investment that I recommend everybody does Photo booths. So this is something that we've done at previous events. You can, you know, set up an iPad and have some of the programs that will allow them to basically turn an iPad or phone into a photo booth. Right. And what happens is, you know, you put that up at an event somewhere and to get the photos, they enter their phone number or email and opt in, right? And so that's a cool way to collect people's info. Also, we've talked about this before here on this training billboards billboards are really cool now because there's digital billboards and they do have advertising where you can purchase, you know, as little as, you know, 200 or, you know, maybe it's 250 minimum or something like that, but essentially it's almost like Facebook ads, right? You can choose a small amount of money that you want to spend and choose where. Those ads go. And so that's always a great tool there. And you know, again, we've talked about it before, as far as when you get the billboard up, you want to definitely take a picture of it. Cause it's almost worth more for you to post on your social media and stuff like that, than it is for it to be even be on the billboard itself. Right. So you want to try to get a, a picture of it there. And then of course, going to events, always great sponsoring events. Always great throwing events we've talked about here. Fun. Great. But definitely, you know, something that's that's pretty difficult. Right? So that is it here for today. Just kind of a reminder for everybody who might've seen us talk about some of this stuff before. Again, this is the big takeaway here today. The free loan officer profiles. I know there's probably some of you who even heard this before, but haven't got around to doing this yet. It's free. It takes minutes. There's a spreadsheet with the actual links in the knowledge center at the mortgage calculator. So pull that up. Take the few minutes here today. Make all these profiles. I promise it's going to help you immensely and it's going to make sure that you're getting the most out of your time. And maybe you're buying leads. I mean, I wouldn't be investing a ton of money into leads and not have these set up because when those leads you're buying. Start wanting to do business with you. They're going to Google you and you're either going to look amazing, like a professional that they can trust or somebody that they can't even find at all. Right. So it will make a big difference. I definitely recommend that as the takeaway for here today. So with that being said, we'll go ahead and wrap it up. Remember we were doing this daily, but now we are just doing it weekly. So we are doing this every Monday at 12 PM Eastern for our loan officer sales training. So we'll be back next week with a new topic. Appreciate you tuning in. We will see you on Monday, 12 PM Eastern for the next episode of the loan officer sales training with the mortgage calculator.